Gantt Chart outlining the development of the project.
How to raise public awareness and change attitudes through a
mass media campaign
A mass media campaign can be an effective tool to educate the public about the risks of drinking and
driving. The most effective road safety campaigns have been those that achieve a change in behavior. It is of
course also important to increase awareness and improve attitudes, but lives are actually saved when the
desired behavior patterns are adopted. New forms of behavior can often be best achieved when legislation
is backed up by enforcement and information. When strong legislation is in place, it is much easier
to persuade people of the value of not drinking and driving. Issuing penalties can even be held back in the
early stages while people realize that the rules are being enforced. Conducting a mass media campaign
requires expertise in marketing or advertising, development of specific campaign objectives, articulation of
the campaign messages and the target audience, specifying a time frame for implementation, and a
methodology for evaluating this initiative.
Problem Statement
Drink-driving is a major road safety problem in many countries, although the extent of the problem is often unclear – especially in low and middle-income countries. Even in quite modest amounts, alcohol impairs the functioning of several processes required for safe road use, including vision and motor skills. Alcohol impairment increases the chance that all road user groups, including drivers, riders and pedestrians, will be involved in a crash. Research indicates that crashes involving drinking and driving have a number of characteristics, but these may differ considerably between regions. A number of countermeasures to reduce drinking and driving have been systematically evaluated and shown to have a positive effect on reducing the occurrence of drink-driving.
Objective
This assessment involves examining data on road crashes and injuries from, for example, the sources above in order to gauge the extent of the problem with regard to drinking and driving, and collecting information on injuries and fatalities resulting from crashes involving alcohol use.Information will be needed on the incidence, severity and types of crashes, while a thorough understanding of the causes of crashes is also important. The data may also provide insight to drinking patterns and how to target interventions on those at greatest risk. Such information will be valuable for focusing the program. For instance, it may turn out that busy urban roads are a high-risk area, or rural roads; young males may be the group found to be at greatest risk for drinking and driving.
Deliver the message that an accident is not the only consequence of drink- driving. Inform target audience of the ramifications of a drink-drive conviction. Save people from the accident. Studies show that discussed here in some situations, both exercised drunk driving campaign can help to support and alcohol related accident. None of the studies evaluated provide evidence that assistance or alcohol related accident. The campaign can have an indirect impact on addition to assess in this study. Because Media coverage of this improvement is seen public interest support for problem helps efforts to address the increase. In one of the writer with the media to influence social, higher than the potential benefits try changing each of the behaviors. In this regard suggest that future campaigns will focus on precisely this objective more spacious. If this campaign is, it will be a lesson to compare public support for influence social change political, traditional and employers encourage individuals to changes in behavior.
Why the Book / WHAT THE BOOK ABOUT?
To reduce the number of people killed or injured in drink drive accidents by changing the social acceptability
of drink driving and is seen public interest to address the increase. Other important issues related to the
potential the effects of changes in the media market, with technology market segment for this activity can be
has helped give context, where the community tend to react positively to the campaign. The message it is not
clear whether the campaign can have the same effect in the intense preventive assistance activities are not in
place. In accordance with the rules concerning the talking of evidence, the studies discussed here provide a
strong indication, resuscitation planned media campaign, as well as done, reach sufficient exposure and viewers, will be done in cooperation with other ongoing prevention activities., if the campaign is meant to move the issue to the top of the public agenda, the success of this project can be established by tracking the number of news before and during the campaign, the number of legal proposals submitted and approved the growth of grassroots groups and more. There is strong evidence that media campaign to reduce alcohol-impaired driving when campaign are carefully planned and implemented, in order to achieve adequate exposure and audience, in an environment with less alcohol still drive to prevent other activities, such as enhanced enforcement efforts implemented. When done correctly, media campaign has proven to reduce accident, alcohol, alcohol-related accident using damage and drivers consume alcohol. A different message under this campaign has shown those positive effects, including those that focus on the activities of law enforcement and legal consequences of drunk driving, and social effects of alcohol and driving less health.
Logo Design for the campaign
I want do a logo for my campaign about so put it logo as 3D it meant "Dangerous Drink Drive" (DDD).
for this I do some research in internet about other Drink Drive logos How they create and point of the logo the color, design what they focus all that.
Research to these logos it more using red and black color. After some of my own sketches I Design the logo .here i have some design of the logo.
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| This is my logo that I select |
Info graphic
This is the info graphic I did for the topic. This Info graphic about Number of the breath test and the majority is of the accidents are males. Most accidents happened in highways and the same time underage age between 17 -25 people are most crashed. the occur time is between 9pm to 3am. the second last one is number of people involve an alcohol related accident in their lifetime. the last one is number of the child passengers age 14 and younger who died in drink driving crashes.. here i use icons and some information i research. before I doing this info graphic i look into other peoples work for it. some work shows the colorful background less of images and icons. some of this white background and lot of typo, images and icons.
Research about creative book
By Anselm Kiefer
I decide to do a metal book and a e-book for the project. The
metal book about people loss their knowing people or family members. the book as a memorial for those. the reason i choose do to the book in metal i like to do book sculpture so i think do to with car parts. so i thought car bonnet is easy to do metal book sculpture.
The bonnet cut in this place that i mentioned with black square. And the following picture is the metal look like that. the size is (W 21 cm x H 21 cm)
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After discuss with my lecture about the secondary research I get more information and details for the topic I took.
Memorial.
Research about victims for the memorial part. then i choose some news of the victims who died and crashed in drink driving accidents.
Founded some cases of drunk and drive.
http://syedsamril.blogspot.com/2011/03/teenager-car-accident-statistics-what.html
I)
man. The suspect was believed to have been drunk during the attack The victim was taken to a
hospital the following day but the hospital could not perform surgery on the victim as no family
members were present to give their consent to it.
He was brought back to another Hospital on March 10 but succumbed to head injuries and
was pronounced dead the same day
Read more: http://www.theborneopost.com/2015/03/12/manhunt-for-suspect-on-after-victim-dies/#ixzz3VrDDb4rL
II)
Graphic design Digital work
I start doing mock up for the book and sketch layout list the contents of the book. After some sketches I finalize with my lecturer before start do digitally.
E - book digital work
working processes.
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